K4Connect is a purpose-driven technology company that creates solutions to serve and empower older adults and individuals living with disabilities, enhancing lives by integrating the latest in smart technologies into a single responsive system. Our products enable smarter living environments and healthier lives while fostering family and community engagement. At K4Connect we believe technology should be purposeful, person-centered and harmonious.
We are looking for an experienced, energetic and passionate leader who is ready to build a world-class Marketing and Communications function and thus help fuel our company's growth. Our new Director, Marketing & Communications will help create brand strategies, develop and curate customer facing content, author thought leadership content, engage media outlets, drive brand awareness, and ultimately increase engagement with prospective customers for both existing and future products.
About the Position:
Work with the senior leadership team to develop and evolve the K4Connect brand and marketing strategy, captured and documented in a plan
Plan and lead K4Connect presence at relevant industry conferences and gatherings
Define and lead the PR, content and communications strategy (working with K4Connect’s PR agency) for the company, as well as for current and future product offerings
Work closely with the company executive management team to position K4Connect and its team as thought leaders in industry
Team with senior leadership to refine and accelerate the company brand and messaging across various market segments and demographics
Drive an innovative communications and PR program that is an integral part of the company’s domestic and global growth strategy
Team with Product Marketing to author, test, and evolve customer facing sales content including one pagers, data sheets, web content, video content and case studies
Author, edit, and optimize all written, video and audio based company content including press releases, bylines, testimonials and websites/blogs
Work cross-functionally with Product and Product Marketing Teams to continue to innovate company and product messaging, advertising and promotion
Establish and execute social media strategy building strong brand awareness and reputation across relevant media outlets
Continue to research, improve understanding, and innovate around ideal communications strategies for reaching older adults, individuals living with disabilities, and caregivers
Engage with external stakeholders, conferences, and the media across various communications channels to progress the mission of the company
Bachelor’s degree in Marketing, Public Relations and/or Communications
8+ years of Marketing experience in media and communications with a focus on B2B
World-class written and verbal communications skills including experience writing all types of PR communication in digital/social/advertising settings
Experience building, managing and improving sales related marketing assets to drive brand awareness/consistency while enhancing the sales process
Proficiency building and executing industry event engagement strategies including speaking opportunities, exhibit booths and other activation strategies focused on building brand and driving lead generation
Demonstrated experience planning, executing and measuring best of class PR strategies and objectives
Comfortable working in a startup environment with a willingness to participate beyond the core job responsibilities
Excellent communication skills
Creative and innovative
Risk tolerant, willing to give ideas a try (then try again)
Strong personality, willing to push forward ideas while being a team player
K4Connect is a high impact, high growth, venture-backed startup on a mission to leverage technology to empower the 1.5B older adults and individuals living with disabilities to live simpler, healthier and happier lives. It all starts with our patented technology management and delivery platform, one of the most advanced in the burgeoning IoT market which delivers the latest in home automation, connected wellness, social, services and content management to those who value it the most. Our products enable smarter living environments and healthier lives while fostering family and community engagement. Learn more at www.k4connect.com.
What We Offer:
You’ll be part of a highly creative, open and fun team all passionate about making a real difference in people’s lives. If any of this resonates with you, we would love to speak with you about joining our team!
K4Connect is an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and the basis of disability or any other federal, state or local protected class.
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Life at K4Connect
At K4Connect we offer everything you’d expect from a growing, venture backed startup: snacks, gym access and all the caffeine you can handle. We also believe in continual educational growth, and provide in-house learning opportunities through our K4Speaker Series and various Meetups. If you’re looking to be part of a fast-paced, engaging work environment, K4Connect just might be the place for you.