Vice President, Product Marketing

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Last Updated Dec 04, 2018
Senior Level | W2 | On-Site | Full-Time


#LifeIsSweet at SugarCRM
The people. The passion. The success. You will frequently see Sugas huddled around a desk or whiteboard collaborating, cranking out ideas, or solving the latest industry problem. Are you ready to play a key role in influencing how companies create extraordinary relationships with their customers? We’d love to hear your ideas! We’re going places… join us for the ride, experience sweet success and show us your passion.

Where do you fit?

SugarCRM is looking for a highly effective VP of Product Marketing to guide our product strategy and tell our story to the marketplace.  Reporting to our CMO, you will research the CRM market, anticipate market trends, be the expert on our ideal buyer persona and guide our product strategy through our next phase of growth.  You will also articulate a clear, consistent, and creative value proposition for our target markets, while acting as the linchpin between our sales and product teams. 

You will have the opportunity to lead cross-functional teams across the business to develop compelling go-to-market initiatives and sales enablement programs, while strengthening our product positioning and messaging.  You will also have a proven track record of delivering successful results in the same or similar position at a CRM or another B2B software company.

Impact you will make in the role:

  • Drive technical product positioning, messaging, and naming.
  • Identify market trends and customer needs
  • Design and execute market research studies to gain critical insight about customer attitudes and behavior and develop programs that optimally position our products.
  • Strategize and conduct competitive analysis to help identify new marketing opportunities for the company.
  • Lead content development and ensure message alignment throughout all customer touch-points (website, sales team, etc.).
  • Define target markets, products and customers including business plans and entry strategy.
  • Bring products to market with a plan that includes market research on the addressable market, pricing and packaging.
  • Provide competitive threat analysis to include supporting data and timelines.
  • Work with executive staff to develop business plans for the company.
  • Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures.
  • Create positive relations with partners and sales channels.
  • Recruit, motivate and manage product marketing staff.

Expertise you will bring in:

  • Minimum 5 years of leadership experience in product management or product marketing, preferably in a CRM or B2B software company.
  • Experience marketing enterprise SaaS software.
  • High attention to detail with ability to remain organized and multi-task.
  • Strong written, verbal, editing, and presentation skills.
  • Highly collaborative with a deep sense of ownership and accountability.
  • Easily builds business partnerships and inspires team members.

Location: Cupertino, CA, or Raleigh, NC.


We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.

Note to Recruiters and Placement Agencies:  SugarCRM does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any SugarCRM employee. SugarCRM will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of SugarCRM and will be processed accordingly. 

What is it REALLY like to work here:

  • Open is at the heart of our business and our culture.  You won't find cubicles here
  • Everyone is asked for ideas and problem-solving solutions
  • Engineers drive many of the product's features
  • Employees are closer to the customer's needs
  • Entrepreneurial-spirited employees
  • Collaborative wor­­k environment
  • Ownership is the greatest self-identity at SugarCRM - you are making an impact now
  • We are a merit-based company - many opportunities to learn, excel and grow your career
  • See more @LifeAtSugar.  Follow us!
The company Benefits and Perks will carry over into the job post.

Job Details

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Top 3 Desired Skills

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    Product Marketing

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Benefits & Perks

  • 401k Plan
  • Medical/Dental/Vision Benefits
  • Wellness Reimbursement
  • Generous Employee Referral Bonus
  • Team and Company Social Events
  • Kitchens stocked with snacks and beverages
  • Choice of Mac or PC
  • Peer Recognition Program

We believe in hard work and accomplishments, but we never forget to nurture ourselves along the way. Work/life balance is highly valued and encouraged at SugarCRM. In fact, it’s vital. Building peer relationships is essential both for our individual wellbeing, as well as the success of our business.

We offer a competitive benefits package from healthcare to 401K.

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